DOS and DON'TS  DURING CORONA CRISIS for MARKETERS "The Chinese use two brush strokes to write the word 'crisis'. One brush stroke stands for danger ; the other for opportunity . In a crisis, be aware of the danger–but recognize the opportunity", said John F. Kennedy. In the present day crisis scenario, a sharp-witted marketer can take this challenge and turn it into an opportunity. All it takes is moving in the right direction while dodging the dangers in the path.   Coronavirus is an unprecedented global pandemic that has pushed the world economy in a recession. It has changed every aspect of consumer behavior. Hence it’s the time for all the businesses, be it startups or big brands, to adapt to this change. Customers are in an uncertain mindset. Being in isolation during this lockdown has made them apprehensive about the future. They have grown anxious, skeptic, fearful and panic.   In this time of unpredictability, they're just trying t...